Context before automation.
Start with what the product does, how customers shop, and what the platform needs. Choose automation that serves those realities.
About Tubeus Lab
Local context.
A more intelligent way to operate.
We connect Chinese brands with the Korean market through AI-assisted e-commerce operations.
The company behind the brand
A Korean base.
A cross-border perspective.
Tubeus Lab is the AI e-commerce brand of 루미온 (Lumion), a company registered in South Korea.
Our team’s work brings together Korean-market operations and applied AI: product-content workflows, sales-assistant agents, and browser automation for everyday business tasks.
We focus on the practical connection between a Chinese brand’s products and the language, platform requirements, and customer expectations of Coupang and Naver.
Our mission
Make cross-border commerce
easier to operate, every day.
Language and platform complexity should be work to organize—not obstacles that stay invisible until launch.
People own the decisions.
Use AI to assist the work. Keep responsibility, review, and approval explicit for the decisions that matter.
Show the work.
Provide clear deliverables and source-backed observations. Separate what is known from what still needs to be tested.
Our working model
Technology and operations,
at the same table.
Our approach combines hands-on commerce work with reusable AI workflows. Each project connects the business brief, Korean-language content, customer operations, and technical delivery.
We define responsibilities and review points before implementation, so your team can see what is being delivered and make informed decisions along the way.
See how that becomes a serviceYour next market. A clearer path.
Tell us what you sell and where you want to go. We’ll define the right scope together.